Sekou Alleyne –

NATIONAL investment promotion agency InvestTT recently facilitated a partnership between the Florida-based Customer Acquisition Group (CAG) and local contact center DirecOne, to use Trinidad and Tobago as the basis for a telemarketing campaign. The campaign was commissioned by CAG customers in deregulated industries in the United States. The campaign started in TT the first week of this month.

CAG, a business process outsourcing (BPO) company, will initially hire 30 local employees for this campaign, as part of its joint venture with DirecOne. The company plans to hire an additional 125 local employees in the first year of this project. This was described in a statement from InvestTT on Thursday.

InvesTT Chairman Sekou Alleyne said, “Investment contributes to national economic growth through job creation, skills training and foreign exchange.” CAG founder Michael Austin said a developed digital infrastructure was one of many contributors to CAG’s decision to choose TT for this project.

At InvestTT’s virtual investment forum last November, Gillette Group Chairman Peter Gilette said TT’s digital infrastructure enables broadband penetration per household of 86%. The Gillette Group owns DirecOne. Gillette also said this infrastructure allows DirecOne employees to work from home during the pandemic.