Snap has partnered with Disney to bring its augmented reality (AR) technology to Disney World as part of the park’s 50th anniversary festivities.

In an announcement posted this week on the company’s website, Snap says it’s working with Disney’s PhotoPass service to allow customers to “commemorate their visit by placing a digital keepsake on Cinderella’s Castle using of Snap’s AR technology in the My Disney Experience app”.

By purchasing a Cinderella Castle Mural or Memorabilia in the My Disney Experience app, Guests can add their Disney PhotoPass photos to a digital mural of memories.

Learn more: Disney aims to grant park-goers wishes with new Genie service

“Place a Disney PhotoPass photo on Cinderella’s Augmented Reality Castle, and when guests look into their phones, they’ll see a mural of memories shared by other guests,” Snap said. “The best part is that they can also share the memory with their friends and family and come back to it when they visit Magic Kingdom park.”

According to the Disney Parks website, the experience is available for $9.99 and offers guests a seat of their choice in available sections of Cinderella’s Castle to digitally pin their photo, which will be viewable during visits to Magic Park. Kingdom for at least the next three years. .

Guests will also have the option to download a high-resolution version of their pinned photo from their Disney PhotoPass Gallery without a watermark (a $16.95 value), both in its original form and in another version with a border. special that includes their first name. Disney Cast Members, Annual Passholders, Disney Vacation Club Members, or Club 33 Members may receive a personalized border reflecting their affiliation.

See also: Snap launches shopping lenses to improve product navigation

In January, Snap launched a new type of shopping goal that lets users browse multiple products and browse details about price, color, size, and similar items from retailers.

Ulta Beauty and MAC Cosmetics are among the first companies to use the new type of Shopping Lenses, while several other brands were to be added this year.

Snap says users interact with augmented reality (AR) more than 6 billion times a day, the company said, with most of them interested in using the technology for shopping.



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